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11/11/2021 0 Comments

JUST MAD VEGGIES: GROW WHAT YOU EAT

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By Lajeune Hollis
“Grow what you eat, then you will be satisfied,” said Elijah Boles, owner and mastermind behind Just Mad Veggies, a gardening and apparel brand based in Oakville, Connecticut. “If you grow fruits and vegetables that you actually like to eat, chances are you won’t stop there.”

While still a child, Boles’ father inspired him to garden by sharing how to tend to a small garden his father and landlord took care of at their first apartment home. His father weeded the plants and then handed Boles the tomatoes and cucumbers. This simple act fostered a passion that would follow him throughout his life and eventually inspire him to start his business in December of 2020.
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Boles started by growing organic and chemical-free vegetables, which led him down a health and wellness path as he and his workout buddy looked for better ways to fuel their bodies after track practice. While figuring out what to eat, they would often say “Let’s have grilled chicken and just mad veggies”—and the name stuck.   

Now married, Boles is passing on the knowledge he learned from his dad two his two young daughters through gardening lessons. And it’s working–his three-year-old daughter can already distinguish between fruits and vegetables.
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“If you grow fruits and vegetables that you actually like to eat, chances are you won’t stop there.”
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Boles also encourages new gardeners to start off small—with just a tiny container on the window ledge—in order to avoid feeling overwhelmed. Through helpful tips, pictures and tutorials on the Just Mad Veggies website and social media, Boles brings a fun, modern approach to gardening. He shares advice on how to eat organic, healthy food without the expense, how to save and grow organic food, and how to grow urban gardens. He also shares how to change over gardens during season changes and highlights the therapeutic benefits of growing fruits and vegetables and even has a Gardener of the Month program.​
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In May 2021, Just Mad Veggies branched out to offer apparel, including baseball caps, t-shirts, tank tops and stickers. Boles will eventually offer seasonal apparel and plans to have Just Mad Veggies booths as festivals, markets and events throughout Hartford so he can interact in person with novice and veteran gardeners.

When asked what’s in his garden, Bole shared, “Last summer I grew three varieties of tomatoes, six [kinds of] peppers, three varieties of garlic, zucchini squash and yellow squash. From these vegetables I will make homemade salsa, bread and butter pickles and homemade pasta sauce. I have found that canning [food] not only helps to preserve your crops but also allows you to chill [foods] so you can use them later on in the year—I do not believe in waste.”
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Eventually, Boles would like to grow sweet potatoes in his garden so he can make sweet potato pie and surprise his mother on a not-too-distant Thanksgiving Day. 

Learn more about Just Mad Veggies or browse their online shop on their website, or follow Just Mad Veggies on Facebook or Instagram. 
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AUTHOR

Lajeune Hollis is a Connecticut resident, media sales professional, local news junkie, daughter, sister, proud aunt and colon cancer survivor. She has spent the past 30+ years in the media industry and has written, produced and hosted mini-biographies (bio-line) for a gospel video show called Lifeline Gospel Videos on a Bridgeport, CT public access television station; written African American book reviews for a monthly urban newspaper, The Inner City Newspaper, in New Haven, CT; co-hosted an on-air book review (the L & L Book Review) on an urban contemporary radio station (WNHC AM 1340); hosted an African American monthly book club at Barnes and Noble bookstore in North Haven, CT; worked as a community radio announcer (Lovers Corner with Lajeune) at a New Haven area radio station (WYBC 94.3 FM); worked as a local ad sales manager for Umoja Newspaper in Bridgeport, CT; worked in radio advertising sales and management for a total of four Connecticut radio stations (WNHC AM 1340, WEBE 108FM, WICC 600 AM, and WYBC 94.3FM) and is currently working in local ad sales (television, digital, online, content marketing and social media) for News 8, a New Haven, CT based ABC TV affiliate.
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PHOTOGRAPHER

Shariffah Mason is a female, versatile, freelance photographer from Connecticut. She typically admires photographs of friends and family, scenic views, and just moments that are memorable without even realizing it! She wanted people to see that same beauty she does so she decided to get a camera, create her brand (Reef's Views Photography) and went to work! Now she's able to deliver quality content and make memories last a lifetime for her clients. Currently as a photographer, she volunteers for ShopBlackCT and does her own freelance work too. If you'd like to see more of Shariffah's work, check out her IG/Facebook @Queenofallltrades! ​

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