Pictured: A Sweet Equations candy cake. (Photo courtesy of Sweet Equations)
By Allison Reynolds
After impressing New Year’s Eve party guests with a homemade candy cake several years ago, Sade Owoye took the nudges from her friends and family to start a bakery and, along with her mother Vanessa Owoye, Sweet Equations was born.
“Growing up, I always loved baking and making my own candy,” shared Vanessa. “With Sweet Equations, I can combine both of my passions, while sharing the gift of sweet treats with our customers.”
Nestled on Route 4, within The Farmington Inn & Suites at 827 Farmington Avenue in Farmington, this hidden gem is the only bakery in Connecticut specializing in candy cakes.
Pictured: Co-owners of Sweet Equations, Vanessa and Sade Owoye. (Photo courtesy of Sweet Equations)
"Great customer service is all about providing a warm and welcoming experience to each customer. We enjoy seeing them and hearing their stories—they have become like family."
Their cakes are a superior dessert experience made with the freshest ingredients, and their customer experience exceeds expectations—everyone who walks through their doors is treated like family. Quality, attention to detail, care and love are the bonus ingredients put in every cake they make.
I know this to be true, because I recently needed a cake to help celebrate my Dad’s new home—and satisfy his major sweet tooth. We ordered the Nutty Buddy and we’re still licking our lips. It was absolutely delicious and a heavenly mix of chocolate and peanut butter!
One of their most popular items, Sweet Equations candy cakes are built to order—and perfectly topped off with a bow!
“Great customer service is all about providing a warm and welcoming experience to each customer,” shared Vanessa. “We greet and smile at every customer that comes to visit us. We educate them on our products and provide samples. We love getting to know what our customers like and helping them to find it in the store. We enjoy seeing them and hearing their stories—they have become like family.”
Pictured above: Nutty Buddy candy cake by Sweet Equations (Photo: Allison Reynolds)
And, these two know how to take “sweet” to the next level. As a “thank you” for helping others, they have donated to Relay for Life and Komen Foundation and many other local non-profits. They also donate to the local food pantry, schools, and several charities and causes. They even treat their employees with a complimentary cake on their birthdays!
“We look forward to continuing to make an impact in our community,” shared Vanessa.
The pair are reaching out by offering online cake decorating classes, a slight change from their pre-COVID popular (and fun!) in-person classes. Classes include Buttercream 101, Cake Meets Candy (Kat Walk So Special), Baker's Dozen, Let’s Decorate Cookies, My Pretty Unicorn.
“We can still be together even when we’re apart,” explained Sade. “And any experience level is welcome.”
Classes must be booked in advance, and more information is available at this link.
Photo courtesy of Sweet Equations
Favored by locals on Yelp, Sweet Equations is featured this month in “The Top 10 Bakeries Near Farmington, CT.” The bakery offers gift certificates, private pickup times (Saturdays), curbside pick-up and shipping. Visit www.sweetequations for information or to customize your order.
Sade and Vanessa will always ensure that your day ends on a sweet note!
Sweet Equations has been making headlines for years. Learn more at these links:
Cakes Plus Candy Make 'Sweet Equations' (Hartford Courant)
Small Business Spotlight: Sweet Equations (Innovation Hartford)
Photo courtesy of Sweet Equations
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Pictured: Co-owners of Your CBD Store Simsbury, Katonya Hughey and Nakia Kearse. (Photo: Corey Lynn Tucker Photography)
By Sarah Thompson
Nakia Kearse and Katonya Hughey always knew they wanted to go into business together. A friendship that sprouted 14 years ago when they were corporate colleagues has now flourished into a business partnership with proud new roots in Simsbury.
CBD. It’s a buzz word that has been around long enough for many people to know that it has something to do with cannabis, but perhaps not long enough to fully grasp the wide range of benefits it offers. The growth of CBD products has been so immense that industry analysts predict the U.S. CBD market will reach $20 billion in sales by 2024. For Kearse and Hughey, it not only has helped them with friends, family and personal health challenges, it has offered a great way for them to give back and help people in their community improve their lives.
Hughey was born and raised in Bloomfield and has frequented Simsbury since childhood. Kearse, a resident of Simsbury for the past 14 years, has enjoyed raising her children in the town she now calls home. Both have a deep affinity for Simsbury, which is why it made perfect sense to set up their business right in the heart of the Farmington Valley town, on Hopmeadow Street.
“As I thought about my community, I reflected on the number of stories I’ve heard over the years about friends and their loved ones with health concerns or just looking for something to help them feel better. And after not finding many options locally to seek out these natural alternatives— like CBD—in a place with people you could trust and who cared—that is what we set out to create. A neighborhood store, with high-quality products and a strong community connection,” explained Kearse.
Because one-size-doesn’t-fit-all for using CBD products to address ailments, Kearse and Hughey take customized approaches to each person who
With education, consultation and community at the heart of their business model, the pair work hard to ensure that all who come into their store feel comfortable and informed.
“We strive to be consultative,” shared Hughey. “We put a premium on listening to our customers’ concerns in order to provide appropriate solutions.”
According to Project CBD, cannabis has a rich history as a medicine going back thousands of years. CBD is one of more than a hundred phytocannabinoids unique to cannabis. These cannabinoids endow the plant with its robust therapeutic profile. Cannabinoids interact with the body's Endocannabinoid System. The Endocannabinoid System is a system of receptors responsible for regulating many vital processes within the body including immune response, communication between cells, appetite, metabolism, memory, and more. CBD binds with these receptors to help your body achieve homeostasis—a state of stability, balance or equilibrium within a cell or the body.
“We make sure that customers understand that it is an alternative to traditional pharmaceutical drugs,” explained Hughey. “We talk through all the benefits and the different ways of ingestion. CBD is a natural anti-inflammatory. Each product works differently and can impact each person in a different way. We explain the whole process to them.”
Because one-size-doesn’t-fit-all, Kearse and Hughey take a customized approach to each person who walks through their doors—something they have dubbed “helping one neighbor at a time.”
“Our goal is to help,” shared Kearse. “We’re not here to sell something that doesn’t work. We want to help people discover what works best for them, their routine and their goals.”
This promise is even backed by a 30-day refund guarantee on all their products—including their most popular—Topical Creams, Oil Tinctures and delicious edible treats like and Peach and Watermelon Rings.
Kearse and Hughey also stay on the cutting edge of new developments in the market. Because the store is part of a larger footprint of stores, they are connected to regulations and how the market is evolving.
“We are excited about some of the new science exploring other powerful cannabinoids and the use of other natural ingredients to target specific needs,” Kearse explained. “Like our new CBNPlus tincture that is infused with lavender and valerian root, to help relax and calm before bed. It has CBD, but also a higher concentration of CBN, another cannabinoid found in cannabis. Or our Maxine+Morgan capsule that is includes CBD and other natural ingredients like fennel, tumeric, ginger, cramp bark and valerian root. This products helps women suffering with premenstrual and menstrual symptoms.”
After having opened their doors in February of this year, the pair was full steam ahead with doing in-store sampling and offering high-touch in-person demos to showcase the power of their high-quality CBD products. They could easily point out the unique QR codes that are on each product that link directly to third party lab reports, ensuring a consistent quality process and transparency all the way through.
And then boom—COVID.
Just one month into their new business, they were forced to shift gears. But, finding solutions is what Kearse and Hughey do best, so in a matter of weeks they launched a new website with an online store, virtual consultations, curbside pickup and even delivery.
What has catapulted them into a more grassroots effort has kept student athletes with aches and pains and people with arthritis, gout, sleep issues or anxiety reaching out for help.
And beyond helping customers find relief, Kearse and Hughey have supported first responders in Simsbury and Bloomfield with CBD care packages and are working to develop a forum that will allow community members to discuss racial injustice, bias and inclusion in a safe space.
“We both have a history in diversity and inclusion,” shared Kearse. “As we see the level of unrest, a lot of the times people just don’t know how to have the conversations and they want to help, but don’t know how. They have questions but don’t have a safe place to discuss what’s on their mind. Many may not have close relationships with people of color, so they are left looking at TV or reading something in the news as opposed to having real-life interactions.”
“We can begin to have some of these conversations that are deeply meaningful for us as a country, so this is simply not a movement for a day, but something that can have a long-lasting effect on the way we interact and live. Our goal was to be a neighborhood store, to understand the needs of the community and try to serve them not only with CBD but with other things, and this was a gap that I think we were uniquely positioned to try to help fill,” she added.
The store is also partnering with Signs Plus of East Granby to benefit Simsbury A Better Chance (ABC)—a non-profit organization making a difference in the lives of academically talented young men of color from underserved communities. Black Lives Matter signs and t-shirts printed by Signs Plus are being sold at Your CBD Store Simsbury, and $5 of the sign and shirt proceeds plus an additional 5% of CBD sales from customers who buy a sign or shirt will be donated to ABC.
Now that their store is fully operational, Kearse and Hughey are experiencing the joy of helping one neighbor at a time have health without the “high”—benefiting from the therapeutic properties of cannabis without the psychoactive effects.
“We always had a desire to do something different—something where we could truly give back and help,” said Kearse.
In just a few short months, they are fulfilling their dream of building strong, lasting relationships with their neighbors and offering high-quality service and products for a better community.
Your CBD Store, at 1243 Hopmeadow Street in Simsbury, is open Monday-Friday from 11:00am-6:00pm, Saturday 11:00-5:00pm and Sunday, 11:00am-4:00pm. Visit their online store at ycbdsimsbury.com, find them on Facebook, Twitter and Instagram.
Your CBD Store offers 10% off for new customers (use code "neighbor); is hold a Fourth of July sale (July 1-5) with 25% off entire orders; and a Shop Black special on 7/7 - buy one get one 50% off.
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