By Sarah Thompson
Shian Earlington is proof that the most beautiful diamonds are created under pressure. At just 20 years old, Earlington is a biochemistry major with the intent of becoming a neonatal surgeon. She is also a community advocate, activist, K-12 STEM tutor, Get LIT Teens Podcast co-host and a business owner.
Earlington always knew she wanted to be her own boss after seeing how her immigrant parents were poorly treated working for other people, and in February 2020, her dream became a reality when she launched her jewelry, accessory, cosmetics and crafts company.
“Bling’d By Kaila is flashy, nice and sassy—it’s all about fun!” she exclaimed.
Her customers, who she gains mostly through social media like TikTok and Instagram, gravitate toward her handmade charm bracelets, purses and bonnets. They love her genuine and friendly nature, and keep coming back for more.
However, being able to thrive in a pandemic has not been easy.
“At first I was in the land of the unknown, so to speak,” she shared. “Because remember, there was a time when everyone was scared to go outside and people were only going outside to get groceries. So I didn’t know if people would trust me to sanitize their products and send them off. Eventually the trust rolled in and that’s how I’ve been getting sale after sale after sale.”
“Bling’d By Kaila is flashy, nice and sassy—it’s all about fun!”
Earlington puts special efforts into ensuring her customer service is top notch by including handwritten notes and extras in each order she packages, and even goes the extra mile to provide one-on-one consultations. Each order gets a little bit of sparkle when it hits a customer’s mailbox.
“When I’m in the process of doing a transaction with a customer, I like to get to know them better,” she explained. “Sometimes I even Facetime them, and get a little more information about them – like, what’s your favorite color? What candies do you like? I show them things they might be interested in. I like to put a smile on their face.”
Earlington is shining bright these days, but it hasn’t come without struggles.
“Growing up my life wasn’t perfect, and it still isn’t. I struggle with anxiety and depression and my life was not a crystal stair,” she shared. “Now that I’m older and I have moved out on my own, my life is in my own hands and I can do what I want with it now. I’m not only loving on myself, I’m loving on other people and other children that need it.”
And spread sparkles she does, in so many ways. From helping tutor inner city youth to encouraging young Black and Brown women on a podcast, she’s determined to show others how through struggles beauty can be born. She also wants to be an example for other young entrepreneurs who are considering starting their own businesses.
"Do it scared, do it afraid, but as long as you’re doing it and doing it with God, you’re going to be fine. No one’s perfect and you can always perfect anything as time goes by,” she encouraged. “2020 shattered me into pieces. Yet, through it all I trusted in God and I am beginning to feel whole again.”
Bling’d By Kaila is an exclusively online business based out of Hartford, Connecticut. Click here to shop, or find Bling’d By Kaila on Instagram or TikTok. Her hours are 8:00am – 5:00pm EST, Monday through Friday.
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