By Sarah Thompson
Bet on yourself. Invest in yourself. Go all in on yourself. You are your best investment. These are words that Double or Nothing Apparel co-founders and cousins Mike Forrester and Drew Bailey live by, and now they’re sharing this motivation with others through their unisex all-purpose clothing brand.
Their self-described “stylish yet comfortable” brand is popping up all over Connecticut, and even into the New York, Boston and DMV areas. The creators' apparel has reached Florida, Georgia, California, and even internationally in Toronto and Africa. From hats to hoodies, sweat suits and tons in between, the duo is on a mission to spread positivity wherever they—and their brand—goes.
“Our brand represents hard work ethic, dedication and constant elevation, resembling tactics for success,” Forrester explained. “I want someone to put on our apparel and feel proud behind it, what it stands for, what they stand for. We want to unite everyone as one. It’s bigger than just a t-shirt or hat. We want to spread positive energy around the world and try to uplift with any encounter.”
"We want to put out apparel that not only appeals to people, but also inspires them when they put it on. Our brand symbolizes being a go-getter—going after and obtaining your goals with persistence and consistency."
They want to inspire others to go after their goals and dreams.
“Don’t feel like you’re locked into something if you have something [else] you’re passionate about,” said Bailey. “Double down and go all in on what truly inspires you, because you can achieve anything when you focus and put your all into it.”
“No matter who you are—any walk of life, any color, speak your goals into existence,” added Forrester.
The pair took their own advice, and with added encouragement from family and friends, launched Double or Nothing Apparel last June, despite the country being in the middle of a pandemic.
“We believed in ourselves, set benchmarks and focused on staying consistent,” shared Forrester. “It started with a vision, dedication and constant progression.”
Having grown up together in Hartford, Forrester and Bailey always spent time together. In their words, they’ve been “around each other since the sandbox.” And in fact, many of their designs have sentimental significance from their youth.
“With our soccer jerseys, that was my high school number,” shared Forrester. “So, it’s bigger than jerseys – it’s coming from memories. I won the championship with that [jersey] number, so reliving it and seeing the reaction from everyone is just a blessing.”
Their mission to counter negativity takes energy and intentionality, but it’s paying off. Their warm, welcoming family-vibe is putting smiles on many faces.
“Customers tell us they love our energy,” shared Bailey. “They tell us, I was feeling bad today but your positive vibe just switched my whole mood up.”
“Our customers’ feedback means a lot to us,” added Forrester. “It feels like we are growing together.”
They’re also committed to giving back to the community they grew up in and encouraging the next generation. Not too long ago, they were involved in a youth event hosted by the Hartford Lions Soccer Club, an organization they stand by.
“We love to support our community,” shared Forrester, “so it’s a big deal to give back.”
During the first months after they launched their family business they did experience some delays with manufacturing due to COVID-19, but in Double or Nothing style, the pair says they’ve “strived towards our goals,” and sales have continued to grow.
“We believe in our brand,” shared Forrester. “Hard work turns into equity.”
Keeping their designs timeless, they pride themselves on offering a unique variety of colors and unisex styles for men and women, all with excellent quality.
“We focus on having items for everyone to fulfill and satisfy customer needs,” shared Forrester. “We always think about how to expand.” And like their website says, the variety of colors and styles the brand offers resembles the culture around its two creators.
Their current high demand products during these cold months? Sweat suits and hoodies. Their new spring collection includes several must-have items, too. “It’s going to be a great season release,” said Bailey.
“Starting the brand with hats, we created 30 to 40 different styles that some customers request, and we do pre-orders and also custom orders for all items,” explained Forrester. “We focus on building customer engagement.”
With each new season, Forrester and Bailey are committed to working hard, staying positive and being consistent with their mission to inspire.
“Our brand is evidence of growth, and we are blessed to share our art and mission with the world,” said Forrester.
“Just like ‘you are what you eat,’ you are what you put on,” added Bailey. “We want to put out apparel that not only appeals to people, but also inspires them when they put it on. Our brand symbolizes being a go-getter—going after and obtaining your goals with persistence and consistency. So, when you see those words—Double or Nothing— just know those are words that you can live by and stand firm on.”
The Double or Nothing Apparel online store is available at www.doubleornothingapparel.com and based in Greater Hartford. Find Double or Nothing Apparel on Instagram and Facebook. Email inquiries to Doubleornothingunited@gmail.com.
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Photo courtesy of The Key
By Jaclyn Wilson
Inspired by the intimate interactions she had with booksellers as a conference attendee, Hartford, Connecticut resident and UCONN grad Khamani Harrison created The Key Bookstore in 2018. The Key is an Afrocentric mobile and online bookstore with carefully curated book lists focused on African American history, environmentalism, entrepreneurship, and spirituality. Harrison calls these subjects the four pillars of her business, using each as a guide when building a list of books. “Curation,” Harrison explains, “is everything.”
Photo by Angel Thompson Photography
Her booming business and thriving online community prove Harrison knows exactly what readers want. Harrison notes, “Some bookstores are missing the connection to the soul of a book reader.” Armed with that knowledge and dialed into the desires of readers like herself and her friends and neighbors, when she first began bookselling in 2018 Harrison would set up her mobile bookstore at community events, festivals, open mic nights, and pop up events, bringing knowledge right to the community, and providing books intended to enrich their lives.
By building a dynamic, interactive space for online reader discussion, Harrison is filling the void left by traditional brick-and-mortar booksellers—a void that is filled when a reader is able to go online and interact with others who have also just read the same book and want to discuss the book’s content, pose questions, talk about their favorite parts, or get clarification.
Like all businesses, Harrison’s has been affected by the Covid-19 pandemic and the resulting shut down, and is currently operating exclusively online at keybookstore.com. During the pandemic and since Black Lives Matter protests against police brutality after the murder of George Floyd in Minneapolis, Minnesota on May 25, Harrison’s business has “exploded.”
Harrison explains, “People are looking for answers to take action with…the marches have led people to ask themselves ‘what do I need to know, how can I learn it, and where do I get it from?' The answer to that has been Black-owned bookstores like The Key.” Harrison also notes that part of the explosion of orders and subscriptions she’s seen is also due to The Key’s “White Ally Book List” that went viral on Twitter 10 days after George Floyd’s death, and was then picked up by Buzzfeed.
Photo by Angel Thompson Photography
“People are looking for answers to take action…the marches have led people to ask themselves ‘what do I need to know, how can I learn it, and where do I get it from?' The answer to that has been Black-owned bookstores like The Key.”
Photo courtesy of The Key
Harrison includes White Fragility by Robin DiAngelo on the “White Ally Book List” and notes that it is currently her best-selling title. A New York Times bestseller as well, White Fragility explores how the reactions of White people when confronted with issues of race can ultimately serve to maintain racial inequality. Other titles on the “White Ally Book List” include the most lauded and celebrated Black voices of our time, such as The New Jim Crow by Michelle Alexander, Stamped by Jason Reynolds and Ibram X. Kendi, Citizen by Claudia Rankine, and Between the World and Me by Ta-Nehisi Coates.
They Key also offers other insightful book lists about the Black experience, such as Black365, which includes titles like Survival Strategies for Africans in America by Anthony Browder, The Souls of Black Folk by W.E.B DuBois, while the Black History 101 book list recommends The Autobiography of Malcolm X, Narrative of the Life and Times of Frederick Douglass, and The African Origin of Civilization by Cheikh Anta Diop, now in its 30th printing.
No matter what readers may set out to learn, the book lists curated by The Key offer readers sophisticated recommendations and a dynamic online community with whom they can discover these books, and perhaps a new perspective on life.
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