By Sarah Thompson
Bet on yourself. Invest in yourself. Go all in on yourself. You are your best investment. These are words that Double or Nothing Apparel co-founders and cousins Mike Forrester and Drew Bailey live by, and now they’re sharing this motivation with others through their unisex all-purpose clothing brand.
Their self-described “stylish yet comfortable” brand is popping up all over Connecticut, and even into the New York, Boston and DMV areas. The creators' apparel has reached Florida, Georgia, California, and even internationally in Toronto and Africa. From hats to hoodies, sweat suits and tons in between, the duo is on a mission to spread positivity wherever they—and their brand—goes.
“Our brand represents hard work ethic, dedication and constant elevation, resembling tactics for success,” Forrester explained. “I want someone to put on our apparel and feel proud behind it, what it stands for, what they stand for. We want to unite everyone as one. It’s bigger than just a t-shirt or hat. We want to spread positive energy around the world and try to uplift with any encounter.”
"We want to put out apparel that not only appeals to people, but also inspires them when they put it on. Our brand symbolizes being a go-getter—going after and obtaining your goals with persistence and consistency."
They want to inspire others to go after their goals and dreams.
“Don’t feel like you’re locked into something if you have something [else] you’re passionate about,” said Bailey. “Double down and go all in on what truly inspires you, because you can achieve anything when you focus and put your all into it.”
“No matter who you are—any walk of life, any color, speak your goals into existence,” added Forrester.
The pair took their own advice, and with added encouragement from family and friends, launched Double or Nothing Apparel last June, despite the country being in the middle of a pandemic.
“We believed in ourselves, set benchmarks and focused on staying consistent,” shared Forrester. “It started with a vision, dedication and constant progression.”
Having grown up together in Hartford, Forrester and Bailey always spent time together. In their words, they’ve been “around each other since the sandbox.” And in fact, many of their designs have sentimental significance from their youth.
“With our soccer jerseys, that was my high school number,” shared Forrester. “So, it’s bigger than jerseys – it’s coming from memories. I won the championship with that [jersey] number, so reliving it and seeing the reaction from everyone is just a blessing.”
Their mission to counter negativity takes energy and intentionality, but it’s paying off. Their warm, welcoming family-vibe is putting smiles on many faces.
“Customers tell us they love our energy,” shared Bailey. “They tell us, I was feeling bad today but your positive vibe just switched my whole mood up.”
“Our customers’ feedback means a lot to us,” added Forrester. “It feels like we are growing together.”
They’re also committed to giving back to the community they grew up in and encouraging the next generation. Not too long ago, they were involved in a youth event hosted by the Hartford Lions Soccer Club, an organization they stand by.
“We love to support our community,” shared Forrester, “so it’s a big deal to give back.”
During the first months after they launched their family business they did experience some delays with manufacturing due to COVID-19, but in Double or Nothing style, the pair says they’ve “strived towards our goals,” and sales have continued to grow.
“We believe in our brand,” shared Forrester. “Hard work turns into equity.”
Keeping their designs timeless, they pride themselves on offering a unique variety of colors and unisex styles for men and women, all with excellent quality.
“We focus on having items for everyone to fulfill and satisfy customer needs,” shared Forrester. “We always think about how to expand.” And like their website says, the variety of colors and styles the brand offers resembles the culture around its two creators.
Their current high demand products during these cold months? Sweat suits and hoodies. Their new spring collection includes several must-have items, too. “It’s going to be a great season release,” said Bailey.
“Starting the brand with hats, we created 30 to 40 different styles that some customers request, and we do pre-orders and also custom orders for all items,” explained Forrester. “We focus on building customer engagement.”
With each new season, Forrester and Bailey are committed to working hard, staying positive and being consistent with their mission to inspire.
“Our brand is evidence of growth, and we are blessed to share our art and mission with the world,” said Forrester.
“Just like ‘you are what you eat,’ you are what you put on,” added Bailey. “We want to put out apparel that not only appeals to people, but also inspires them when they put it on. Our brand symbolizes being a go-getter—going after and obtaining your goals with persistence and consistency. So, when you see those words—Double or Nothing— just know those are words that you can live by and stand firm on.”
The Double or Nothing Apparel online store is available at www.doubleornothingapparel.com and based in Greater Hartford. Find Double or Nothing Apparel on Instagram and Facebook. Email inquiries to Doubleornothingunited@gmail.com.
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