By Lajeune Hollis
Launched in August 2020, ReFramed by Nikki is an eyewear business located in North Haven, Connecticut. Owner Nicole Forbes-Shaw—who goes by “Nikki”—is a nurse by trade who believes that patient care should be a nurse’s first priority.
With an extensive professional background in nursing, Nikki is an Assistant Nurse Manager of the Interventional Immunology Center where she assists in managing two out of six sites that focus on chronic and auto-immune diseases including multiple sclerosis, rheumatoid arthritis, scleroderma, lupus and other inflammatory disorders. Nikki also attends Western Governors University and is actively working to complete her Masters in Nursing in 2022.
To Nikki, “ReFramed means reframing your visual perspective. Your glasses make your whole visual perspective – clear.” The ReFramed by Nikki eyewear includes a range of styles, from chic and precise, to astute and edgy, with eyewear styles categorized in unique collections, each of which has a significant meaning.
The first collection, “The Collective,” was introduced during the COVID-19 pandemic and was a way of acknowledging the heroic work of close family, friends and colleagues who worked as essential workers – including Nikki herself. Ten percent of the proceeds from eyewear purchased from “The Collective” collection was given to Yale Haven Hospital’s COVID Relief Fund.
“ReFramed means reframing your visual perspective. Your glasses make your whole visual perspective – clear.”
The second collection, launched in October 2020, is the “While Black” collection. It was introduced to increase cultural awareness and knowledge of common stereotypes and issues faced within the Black community.
ReFramed by Nikki is an online-based eyewear business that also offers services such as virtual and in-person consultations. In-person consultations are offered for a ten-dollar fee per person. These consultations offer an opportunity to meet with Nikki or a brand ambassador to try on and purchase frames upfront (depending on availability). To ensure the utmost safety during the COVID-19 pandemic, Nikki and her team adhere to CDC guidelines when meeting in-person. Group consultations require a minimum of five people, with the host receiving their consultation free of charge.
Beginning in Spring 2021, ReFramed by Nikki will offer a new service for clients outside of Connecticut who want to try on or purchase frames. This service will allow clients to select four eyewear styles of their choice and schedule a private Zoom consultation with Nikki or a brand ambassador. The brand will also be expanding to include eyewear for kids, readers and smaller frames for petite faces.
Click here to visit the ReFramed by Nikki website or find ReFramed by Nikki on Instagram or Facebook.
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