By Sarah Thompson
Felicia Edwards is a creative. She always had her heart set on becoming a psychologist, but knowing she wanted to go beyond the four walls of a traditional clinical setting and, quite literally, get up and moving while helping people, she began forging her own path during her undergraduate years.
“I knew that I wanted to help people in some capacity that had to do with mental health, but I also knew that my passion was in media,” she shared. “So, I created a curriculum that would incorporate mental health, writing, media, communication sciences and I put it all together as one.”
At the time, telehealth wasn’t as popular as it is now, yet Edwards was ahead of the curve, pursuing a degree that would help break down barriers for people to address their mental health concerns, whether transportation, money or something else, and providing virtual mental health services.
“I wanted to help people through media in the mental health sphere, through helpful videos and publications,” she said.
So, she loaded up her toolbox of knowledge in communications and pursue her Masters in Marriage and Family Therapy to become a psychotherapist. She began creating videos while still working in the clinical field, eventually finding herself in a master’s course called action methods in Marital and family counseling—one that would spark a whole new approach for her.
“They used acting as a therapeutic means to unravel whatever is going on with you,” she shared. “And I thought—this is what I’m going to do!”
The thought of not being bound by some of the rules other practices had, Edwards took steps to open her own practice in Avon in July 2020, backed with certifications in various therapies.
“In other practices I would have to conduct therapy in a certain kind of way,” she explained. “But within my own practice and with the people I bring on, I can say to them that they’re free to do whatever feels comfortable to them, but my main focus is creativity and doing therapy in a non-traditional way.”
Edwards focuses on helping people who are transitioning—whether to a new job, in and out of school or otherwise—and tends to gravitate toward college students and young adults. Edwards moved to the United States from Jamaica when she was a little girl, first living in Florida, then New York and finally settling in Connecticut, so transitions are one she can understand and relate to her clients about.
“I find those transitions hardest because they are life-changing,” she shared. “Sometimes when people are transitioning to ‘the real world’ from college, they have limiting beliefs, like I live this way, or my name sounds like this, and so I’m really afraid to get this job. So, it’s from a cultural perspective. They also have deeply rooted family beliefs that they’ve internalized and subconsciously they’re taking it with them.”
Edwards works to unpack these complexities, to help empower her clients to reframe their believed experiences and create a new narrative so, in her words, they “don’t click away from those job opportunities because they believe a person might turn them down because of who they think they are or what their name sounds like.”
These experiences are ones that Edwards has dealt with, too.
“Therapy is meant to edify you. Recognize it as self-care.
“In the workplace, I have experienced people thinking I’m incompetent or I’ve been in situations where I have received hits at me because I was the only one in my office that looked a certain way,” she shared. “There have been times when I’ve spoken to someone and they said something, but I know they weren’t intentional about it but it’s because they assumed something about me. They might assume I’m a single mother, so some people assume I need assistance.”
Edwards has reached beyond therapy to create a card game that helps people debunk biases based on assumptions on looks.
“I think it’s really important to understand that on a subconscious level that we automatically think something about someone as soon as we see them,” she explained. “The way we see them, until it’s debunked, we carry that bias around with us. I want us to be aware of those things, so we don’t lead the conversation a certain way or make a person feel unintentionally uncomfortable.”
Her game, called Assumptions, was originally created to use during her sessions with clients, but she’s working to re-roll it out in both physical and online versions.
She also likes to specifically work with communities where there are higher instances of stigma attached to mental health care.
“I have a handful of Muslim clients who say I’m getting therapy although this is highly frowned upon,” she shared. “A lot of the time people look to religion, which is fine, but I find that they’re still feeling stuck and they’re not getting the help that they need and that’s why I really wanted to help. It is becoming destigmatized a lot more, but there is still that belief that ‘only crazy people go to therapy.’”
At the top of Edwards’ list is helping encourage people to take the step to get help.
“Therapy doesn’t have to be scary or boring. A lot of times people think therapy is this big, scary ordeal or they should come with only bad news,” she shared. “Therapy is meant to edify you. Recognize it as self-care. You can speak to someone who is unbiased, someone who can give you what you need when you need it. I always say, if you ever have the thought that OK, maybe I should get help, act on it and don’t talk yourself out of it, because that’s what people do. There is no shame in getting help. It just means you need support, and everybody needs support.”
Assurgent Healing is based in Avon and offers online therapy for couples, young adults and women across Connecticut. Find Assurgent Healing, and information on Edwards’ Assumptions game online here. Felicia Edwards is also a creative business coach and owns AchievHer Perfection, helping business owners transform their “boring content marketing strategies into new income generating creative techniques.” Learn more about receiving free creative training for businesses by clicking here.
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