By Lajeune Hollis
Bridgeport-based BLACC Bottle is not just a reusable water bottle company, it’s a lifestyle brand. Standing for “Bonafide Love Advancing Cultural Change,” the bottles serve as canvases to promote love, unity and positivity.
Co-owners Ralph White, Necas Collins and Delano Bennett crossed paths when working in sales and management at the same Connecticut communications company. All three men are originally from Jamaica but came to Connecticut for different reasons and at different times. When they met there was an instant bond.
Initially, the trio started a podcast to promote financial literacy—a project close to their hearts. But when the pandemic began, some of the ideas they had were kicked into high gear.
“If the pandemic did not happen the process may have taken a lot longer than it did,” shared White. “We had all the time in the world to brainstorm what product to put out there.”
Their stainless-steel reusable bottles carry their positive messages forward. The front of their bottles read BLACC BOTTLE: Greatness Lies Within and the backs are covered with positive affirmations: Just Start, Find Yourself, Surprise Yourself, Rise Above All Odds, It’s Your Time to Shine, and Seize Your Moment.
“In a time where there is so much division and unhappiness around us, we created a product that acts as a reminder to lead with love for others and oneself,” said Collins. “With this approach we strive to accelerate cultural change.”
In a time where there is so much division and unhappiness around us,
BLACC Bottle also carries exclusive hand-written affirmation tees with words of positive affirmation.
“We’re looking to spread positivity and love to all races and to promote a strong brand with Black roots,” said Collins.
Much of their mission is driven by a desire to make a positive impact in the community. BLACC Bottle’s mission is to identify ways they can make an impact within the communities they serve. Through their own experiences they’ve learned that inner city youth are at a disadvantage due to the limited access to financial conversations at home and available programs. They’ve decided to make this a focus for their company.
Part of making that a focus is by offering the BLACC Bottle Scholarship and Financial Literacy Program, and they truly believe the old saying that “love can conquer all.”
“If people act with genuine authentic love, I really think we have a chance of changing the landscape of how we deal and treat each other – we will then be in a position to impact love,” shared Bennett.
As with many small businesses, one of BLACC Bottle’s biggest challenges is funding sources to produce the amount of product they need. However, as good fortune would have it, BLACC Bottle recently signed on to become an NBALAB partner, which will allow them to brand BLACC Bottle products with NBA team logos.
“We hope to continue to grow the brand as many ways as possible to spread our message, to be impactful and visible, and to partner with other companies like the NBALAB,” said Collins.
Long term, they are striving to be the first Black household name when it comes to drinkware and lifestyle brands.
Find BLACC Bottle on Instagram, Facebook and on their website.
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