By Cassandra McKenna
Every product that Susan Vanriel-Smith offers stems from daily life with her children.
“My biggest inspirations were my first two sons,” she shared. “I was first introduced to the world of autism through my oldest—they are both on the spectrum at completely different levels.”
Vanriel-Smith’s second son has helped her realize how different people are and how important it is to accept those differences. Her son, who is non-verbal and only communicates when given cues and with a talking device, motivates her daily.
The products offered by Gifted One Princes are genuinely from the heart. “I live in this world and I have a lot of experience,” she shared. “There are other companies like mine, but I feel like I take it up a notch. I saw a way that I can help others to get through some tough times.”
Vanriel-Smith runs the exclusively online store—that offers apparel, accessories and other products that feature messages related to autism and other disabilities—with a little help from her family and some outside resources. She hopes to eventually expand to vending at pop-up markets.
Gifted One Princes just recently launched in July. Unfortunately, due to COVID-19, they did experience some setbacks.
“There are a lot of people unemployed at the moment and though they may want to support you and make a purchase, they can’t because they are not in a position to do so,” Susan explained.
Because she knows that feeling well but is limited financially because of the pandemic, she tries to find creative ways to support other small businesses, like sharing through social media.
Pre-COVID, Vanriel-Smith and her family participated in many Walks for Autism, including at Rentschler Field in East Hartford. While walking may be on hold for now, she’s continued to support the cause by making donations and spreading awareness. She also donates a percentage of the business’s earning bi-annually to support autism research. Eventually, she’d like to donate to local schools that hold special needs programs.
“I am inspired by everyone who works with special needs," she shared. "I have worked with a lot of people over the years and have a profound respect and love for them. It takes special people with hearts of gold to work with the special needs population. It takes a very different kind of person. It isn’t easy, but they can make it look that way.”
Gifted One Princes is truly a family-operated business. Vanriel-Smith handles the day-to-day operations, her husband assists with technical aspects, her sons model products and her oldest son helps with packaging up orders.
Vanriel-Smith has been able to connect with many different people while wearing her Stolen Hearts t-shirt. “I often get stopped and questioned about it,” she shared. “It feels good to listen or offer some advice to that person about what may work for me that they can try. It opens room for conversation without being judged. It is letting others know they are not alone.”
While she works with various artists and printers to bring her creative ideas to life, Vanriel-Smith comes up with the designs for all of the products and each one represents some part of her life. Her children inspired the logo for Gifted One Princes, with the three crowns representing her three children.
“We know how to laugh and it’s the one thing I cherish the most. It doesn’t matter what we are facing. We are able to hold each other up, lean on each other’s strength and get through it. The one thing that we lean on the most is prayer.”
One of their most popular items is the Be Kind t-shirt (https://giftedoneprinces.com/collections/apparel/products/be-kind). Vanriel-Smith’s oldest son experienced bullying in middle school which inspired the message to show love, be kind and be understanding.
The Loud and Clear t-shirt (https://giftedoneprinces.com/collections/apparel/products/loud-and-clear) was inspired by her oldest son who has always struggled with eye contact. “It is one of the hardest things for him to do and he is very insecure about it,” she shared. “It can take away from his self-confidence.”
The message on the Loud and Clear t-shirt says I may not look at you when you speak but I can hear you clearly. Messages like these help to bring awareness to autism and other disabilities, which is something that Susan plans to continue as the business expands.
“I hope to one day be a motivational speaker for the cause,” she shared.
Vanriel-Smith is originally from rural Jamaica, where resources are lacking for people with disabilities. “I would love to be able to bring more awareness to the island, help to open facilities, and offer therapies and schooling to help children and young adults. There is so much I see in the future for us. We have big dreams and goals.”
She hopes that people from all over the world will become familiar with the name Gifted One Princes.
“My hope is to expand. I hope our products reach the homes of many people all over the world. We are currently shipping to Canada, but soon this will be worldwide.”
Gifted One Princes offers quality products made from fabrics and prints that can hold up after many washes, and Vanriel-Smith pays attention to detail, quickly addressing any issues that might arise.
“Quality means a lot to me,” she shared. “I want my customers to feel the love I have for my business. I meet the expectations of the customers. I ensure that they will get what they pay for.”
She also translates this to her packaging, putting personal touches on each one, with the goal of ensuring each customer is happy.
“I think great customer service is exceeding expectations,” she shared. “A great attitude and being knowledgeable about your business and products is also a plus. Customer satisfaction is one of the most important priorities.”
She also puts a priority on resolving issues in a positive manner and working towards gaining customer loyalty.
I know all of this to be true because I recently purchased some items and was very impressed. My favorite item was their canvas bag. Customer service was excellent and shipping was fast—I placed an order on Sunday and my package arrived by that Tuesday morning!
Gifted One Princes hopes to add more products to their site and are currently working on homemade organic natural skincare and hair products. “We have been working on this for months now, perfecting our formulas and getting everything right before we add the line to the business,” shared Vanriel-Smith.
Despite some setbacks, Vanriel-Smith continues to push forward. Even though they have faced some challenges and hard times, her children continue to give her strength, hope and motivation.
“We know how to laugh and it’s the one thing I cherish the most,” she shared. “It doesn’t matter what we are facing. We are able to hold each other up, lean on each other’s strength and get through it. The one thing that we lean on the most is prayer. We pray together.”
At a time when the world could use more understanding and kindness, it is wonderful to see a business that finds different ways to encourage others while also spreading awareness about autism and special needs.
Visit Gifted One Princes at https://giftedoneprinces.com/ or on Facebook (https://www.facebook.com/Gifted-One-Princes-LLC-111514053964176) or Instagram (https://giftedoneprinces.com/).
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