By Sarah Thompson
Surf’s up, right in the heart of Blue Back Square in West Hartford! Marked with a bright pop of blue on its exterior, Playa Bowls welcomes guests with a laid back vibe. Surfboards, egg chairs, murals of mermaids, flat screen TVs streaming surfing and extreme sports and even a cozy fireplace all combine to bring a bit of the beach right to this restaurant.
But, according to owner Mitch Jackson, what stands out the most is what he calls the best acai ever.
Jackson’s background is in corporate and private business, in the information technology space, so before taking the plunge in business ownership he knew it had to be good.
“I tried the product before I bought into it—and it’s the best I’ve ever had,” he shared. “The owners of this franchise have gone above and beyond sourcing just the right acai from Brazil. It’s blended with real cane sugar, no preservatives, and everything is all natural. It’s delicious!”
From bowls to smoothies and juices, Playa Bowls offers a colorful selection of inviting and unique offerings that are delicious and satisfying. Customers love the Nutella, Pura Vita and Electric Mermaid Bowls most. The best part? Everything is prepared fresh and right on the spot.
Playa Bowls West Hartford open its doors in November 2019. Friends since their college years at UCONN and having both grown up in the area, Jackson and co-owner Mike Bogdan had noticed an untapped opportunity to bring something new and fresh to West Hartford. Having been mutual acquaintances with the CEO of Playa Bowls—a franchise that began as a pair of blenders, a patio table, and a fridge that has flourished into over 83 stores, thousands of employees, and a mission to lead communities in healthy, sustainable living—they had a great place to start.
Jackson is also an agile specialist for Deloitte, so when the challenges of running a business come his way, he handles them with optimism and wisdom.
“When COVID hit, everything had to go to a standstill,” he explained. “Once we started getting more information about it, we were able to pivot. We had already had delivery with Grub Hub, Uber Eats and Door Dash, so that gave us a huge advantage, so people could order even though our doors were closed. We took a pretty decent hit and we were a bit concerned and worried like any business owner would be in February and March, but once people started to acclimate into the new style it was as if things were regular. We actually did better than we did when we were open.”
In fact, they adapted so well that their growth created new jobs and adding more hours.
"The customers love the product and the energy. We give them a place where they can just hang out and work on their laptops and do their homework or hang out with their kids, because we appeal to all ages, whether you’re eight months old or 80 years old."
“It was great to be able to say that we aren’t going to have to let anyone go and that we could still hire some other folks,” said Jackson.
When it comes to customer service, he says “there really isn’t a secret sauce. It starts with saying please, thank you, and smiling.”
Playa Bowls West Hartford is particular about who they hire and keep on staff, because they want to ensure that customers experience a positive energy the minute they walk through the doors.
“Everything starts from being polite to maintaining safety, and then it goes from there,” explained Jackson. “We preach safety in every way, making sure they are safe, wearing their masks properly, constantly washing their hands, and looking for things that are out of sorts with food or surfaces.”
The restaurant even has an app where customers can track their purchases to earn points for discounts or free bowls.
At the leadership level, Jackson says they try to bring a positive energy to their employees.
“It’s contagious. The customers love the product and the energy. We give them a place where they can just hang out and work on their laptops and do their homework or hang out with their kids, because we appeal to all ages, whether you’re eight months old or 80 years old,” he said.
And while Playa Bowls is new to West Hartford, they have made a commitment to give back in any way they can. “We think it’s important to give back to the people who put trust in you, the customers,” shared Jackson.
Through Dine-to-Donate, they’ve been able to work with various local organizations and causes to give back a portion of their proceeds, including supporting a senior dance concert for University of Hartford students and holding a Best Buddies fundraiser to support local students with intellectual and developmental disabilities.
Jackson also believes their employees should represent the people in the community and that being on the Playa Bowls team means being part of a family.
“We have a multitude of different backgrounds and representation, including a minority owner. When there were Black Lives Matter rallies and protests, one of our employees spoke at one. We allowed other employees to wear BLM shirts and speak out on social media about it. We highly encourage it. I sat down with every employee and told them that if there was anything that they were struggling with that we are here as a family – not just as owners or managers or shift leaders, but as a family to talk about this and grow through this and learn from each other. We’re all in,” he shared.
Playa Bowls is located at 51 Memorial Road, West Hartford, Connecticut. They are open 8:00am-9:00pm during the summer and 8:00am-8:00pm during other seasons. Learn more or browse the menu of acai, pitaya, coconut, green, chia, banana, and oatmeal bowls, and their huge variety of smoothies and juices at: https://www.playabowls.com/.
Click here to connect to Playa Bowls West Hartford on Facebook.
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